Before, trying to shed some light on this question, let me tell you from the outset that, I am a trained economist and I do understand the significance of prices in an economy. Yes, indeed, I know that: Prices play a central role in the economic story. The price of goods and services play a crucial role in determining an efficient distribution of resources in a market system. Producers and consumers rely on prices as signals of the cost of making substitution decisions at the margin. Therefore, it is vitally important to know how prices are determined, and where do they come from.

Having said that, for me, all goes wrong when my fellow economists ignore/forget many other factors (those that they are not in control of, those that they cannot measure, or indeed, understand), and apply monetary-only criteria to determine prices and assigning values. Economics is not a hard science, and mathematical models won’t explain why people behave as they do. This is when a much broader perspective is needed. Yet, many across the world, at a huge cost,  still turn to economists as if they were physicists, armed with scientific predictions about the behaviour of the body economic. We consumers of economics, and economists themselves, need to be more realistic about what economics can do. What it can measure, and what it cannot. What/how prices can be determined and what cannot. 

How do you price the priceless?

Can we price everything, or are somethings in life just priceless?

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With all eyes fixed on the latest global share prices, bond yields, oil prices, Brexit and Trump prices, the pertinent and priceless question is: Can the Priceless be Priced?

The questions to my mind are: Can we price, for example, the love of parents for their newly born child? Their love and excitement when they hear their first words, mama, dada,..? Can we price our love for our children in general and their love for us? Can we price the first moment when grandparents see their grandchild, hold them, hug them and love them? Can we price love itself? Can we price friendship, comradeship, compassion, gratitude, forgiveness, kindness, generosity, good and goodness, worth and worthiness, beauty and wisdom, prayers, thoughts, reflections, courage, intellect, purpose, legacy,..., and such like? Can we price mother nature and our sacred earth, sunrise, sunset, blue skies, clouds, moon and stars, forests, woodlands, birds and butterflies, the morning chorus, laughter, joy, happiness, being alive, health and wellbeing and more? And finally, can we price life itself, humanity, and what it means to be human? 

How do you price the priceless?

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To my mind, these, and others like them, are priceless. Moreover, if they can be priced, this means that they can be traded, bought and sold, replaced and discarded, just like any other commodity. But, they are not any other commodity, goods and services, are they?

These are the questions that many of my fellow economists, turned pseudo- scientists and mathematicians, as it seems, do not understand, as they go on their merry ways pricing, assigning a monetary value to everything under the sun.

How do you price the priceless?

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All over the world, people have identified family and friends as  central to their identity and happiness. In this respect, the following words and sentiment by a young German executive rings so true: “Now it's all about Productivity, Pay, Performance and Profit- the four Ps- which is fuelled by the three Fs: Fear, Frustration and Failure. Just sometimes I wish that in the midst of these Ps (& Fs), there was some time left for another set of four Fs: Families, Friends, Festivals and Fun.”

Returning to my initial question, why economists keep trying to price everything, I do not know, except, perhaps, they think they are scientists and thus, need to measure everything, as if they can ever be able to prove anything! 

Now see what can happen, what can go wrong, when life becomes all about prices, money and profit, and no values to be seen anywhere, near or far!

Economists focus too little on what people really care about

 

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