"Of those born between 1981 and 1996, 62% want to work for a company that makes a positive impact."
Those of you familiar with my writings and lectures know that, I always begin my talks by saying the following:
‘This presentation is dedicated to the youth of the world, our children and grand- children, who are the unfolding story of the decades ahead. May they rise to the challenge of leading our troubled world, with hope and wisdom in the interest of the common good to a better future’
In a message that I wrote to mark the International Youth Day on 12 August 2012 In Praise of Youth on International Youth Day I noted the following:
'...Over 50% of the global population is under 30, and with the global population at over 7 billion - that’s a lot of young people. Young people are incredibly important in bringing about change, they are generally less afraid to speak out about what they believe in than older people, and they are the ones who are going to be affected the most by the decisions made today. If we effectively harness the leadership and potential of young people around the world then together we can empower youth for the common good.
We must realise that what the young lack in experience they make up for in courage and vision, dreams and hope for a better, more sustainable future...
Today mark a time when youth are raising their voices to claim their place in the future of their communities, societies, countries and the world. The need to be heard, and to go beyond and actually shape decision-making, is of the essence.
Today the youth of the world have committed themselves to build a world that is just, free and prosperous for all, by promoting and practicing the true human values of love, compassion, justice, dialogue, truthfulness, honesty, trustworthiness, humility, courtesy, hard work, dedication, commitment, sympathy, empathy, volunteerism and service. Values such as these should never be underestimated; the power of a value-led life coupled with the commitment and the passion of young activists is a force for change that cannot be matched. The youth are empowering the world for the common good.
These qualities, essential for the moulding of character, must be internalised, and be expressed in daily action, whether in the context of family, community, country, or the world at large. The youth are an instrument of peace, promoting dialogue, advancing justice, so that we can all realise our dreams. The dream of young people has become the dream of the older generation. Their hope is now our hope...'
That was 2012. Today, I am very pleased to share with you a bit of good news. It seems, I was right in my predictions and assumptions. I was right to say that we are in good hands. It seems our world is being steered in the right direction by our younger generation, our youth, who are acting in the interest of the common good.
‘Millennials want to work for employers committed to values and ethics’
"We are committed to building a better world for the common good"
“There’s a quiet revolution happening across Britain’s workforce, but it’s not about pay, hours or contracts. It’s a coup d’état led by the nation’s young, politically engaged jobseekers who demand employers enshrine values and ethics in their business model, not just profit.
Almost half the workforce (42%) now want to work for an organisation that has a positive impact on the world, according to research carried out by consultancy Global Tolerance. The survey of more than 2,000 people in the UK found 44% thought meaningful work that helped others was more important than a high salary and 36% would work harder if their company benefitted society.
The change, it would appear, is being driven by the so-called millennials. Of those born between 1981 and 1996, 62% want to work for a company that makes a positive impact, half prefer purposeful work to a high salary, and 53% would work harder if they were making a difference to others.”…